Media kit vs rate card: what to send a brand
By MyCreatorPulse · Updated · 4 min read
In short
A media kit introduces you: who you are, who watches you, your numbers and past work. A rate card is your price list. Send the media kit to start a conversation, and the rate card when a brand asks what it costs. Put a date on both, and keep the numbers fresh.
What goes in a media kit
- A short intro: who you are and what you post about.
- Your platforms with followers and typical views.
- Engagement rate, and which kind it is.
- Your audience: main country, age range, gender split.
- Brands you've worked with, with a result if you have one.
- How to reach you.
What goes in a rate card
The full walkthrough is in how to make a rate card.
- Each deliverable (a TikTok video, a reel, stories, a YouTube integration) with a price.
- Packages, and add-ons like usage rights and exclusivity.
- Your terms: revisions, payment, timing.
When to send which
- 1First contact: the media kit, with a line on why you fit the brand.
- 2They're interested and ask about budget: the rate card.
- 3After a campaign: a short report of what the posts did. MyCreatorPulse's monthly report puts your month on one page for this.
A message you can send
"Hi [name], I'm [you], I post about [niche] on TikTok and Instagram, mostly to an audience in Malaysia. I love what [brand] is doing with [product] and think it'd fit my content. My media kit is attached with my latest numbers. Happy to share rates if it sounds interesting!"
Keep both current
Brands notice old numbers. Date both documents and refresh them every month or two. MyCreatorPulse's brand kit builds your rate card from last night's numbers, so it's always current when you download it.
Questions
Do I need both a media kit and a rate card?
It helps. The media kit gets a brand interested; the rate card answers what it costs. Some creators combine them into one document, but keeping prices separate lets you adjust them per brand.
Should I put prices in my media kit?
Usually not. Many creators keep the media kit shareable and send prices only when asked.
What format should I send?
A PDF or a link both work. Whatever you send, put the date on it so the brand knows the numbers are fresh.