How to make a rate card as a creator in Malaysia

What a rate card is, and what it isn't

A rate card answers one question a brand has: what does it cost to work with you? It lists what you make (a TikTok video, an Instagram reel, a set of stories, a YouTube integration) with a price next to each, plus the numbers that justify those prices.

It's not the same as a media kit, which introduces you and your audience. Many creators send the media kit first and the rate card when a brand asks about budget. See media kit vs rate card.

What to put on it

• Your name, handles and what you post about, in one line.
• Followers on each platform you're offering.
• Typical views: the median of your last 10 to 30 posts on each platform. The median ignores one viral post, so a brand can trust it.
• Engagement rate, and which kind it is (by views or by followers). Work yours out with the free engagement rate calculator.
• Your audience basics from your own insights: main country, age range and gender split. Brands in Malaysia often ask how much of your audience is local.
• Each deliverable with its price, in RM for Malaysian brands.
• Add-ons (below) and your terms.
• How to reach you, and the date the numbers are from.

How to set your prices

1. 1Start from your typical views on each platform. A brand is paying for people seeing the content, so this is the fairest base, and it's why a creator with fewer followers but steady views can charge more than a bigger account whose posts stall.
2. 2Price each deliverable on its own. A TikTok video, an Instagram reel, a feed post, a set of three stories and a YouTube integration take different amounts of work and reach different numbers of people.
3. 3Check your prices against creators your size. Ask other creators, managers or agencies what they charge. Rates vary a lot by niche and platform, so there's no single table worth copying.
4. 4Offer a package. Two or three deliverables together (a reel plus stories, say) at a small discount makes it easy for a brand to say yes.
5. 5Raise prices as your numbers grow. If your typical views have gone up since your last card, your prices can too.

What to charge extra for

• Usage rights: the brand reposting your content on its own accounts, or running it as a paid ad. Price it by how long and where they can use it.
• Exclusivity: not working with the brand's competitors for a set time. It costs you other deals, so it has a price.
• Rush jobs: content needed in a few days instead of your usual turnaround.
• Extra revisions beyond what you've agreed, and raw footage.

Terms worth writing down

• How many rounds of changes are included.
• When you're paid: many creators ask for part up front and the rest after posting, or payment within a set number of days.
• What happens if the brand delays or cancels.
• How the post will be labelled. Malaysia's Content Code asks for sponsored content to be labelled clearly and up front, with words like "Ad" or "Sponsored", in the same language as the post, rather than vague tags like "collab" or "sp".

Keep it up to date

Numbers go stale fast. Put the date on your card and refresh it every month or two, or before any big pitch.

MyCreatorPulse's brand kit builds a rate card from your real nightly numbers (followers, typical views, engagement and growth per platform) with your own rates for anything you do, and keeps it saved so next time you just download the PDF. See how it works.

Questions