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Engagement rate calculator
For TikTok, Instagram, YouTube and Facebook. Type in a post’s numbers, or add up several, and see your engagement rate by views and by followers, the two that brands ask for.
Views, likes, comments and shares are under each video. Most views come from people who don't follow you, so look at the rate by views.
Several posts? Add up their numbers and enter how many posts. 12.3K and 1.2M work too.
Your engagement rate
Type in likes and comments, plus views or followers, and your rate shows here as you type.
Dalam Bahasa Melayu
Kalkulator kadar engagement percuma
Masukkan views, likes dan komen anda, dan kami kira kadar engagement ikut views dan ikut followers. Untuk TikTok, Instagram, YouTube dan Facebook. Percuma, tanpa pendaftaran, dan tiada apa-apa disimpan.
Reading your number
What the rate tells you
Compare with yourself first
Your own last 10 posts are the fairest yardstick. A rate that's rising means what you're doing is working.
Big accounts run lower
As follower counts grow, the share of people who react usually falls. Compare with creators your size, not with everyone.
Say which one you mean
By views and by followers can differ several times over for the same post. When you send a brand your rate, say which it is.
Questions
About engagement rate
What is engagement rate?
How many people reacted to a post compared with how many saw it (by views) or could have seen it (by followers). Reactions here are likes and comments, plus shares and saves if you add them.
How do you calculate engagement rate on TikTok?
Add up likes, comments and shares, divide by views, and multiply by 100. A video with 25,000 views, 1,200 likes, 85 comments and 40 shares has an engagement rate of 5.30%. Most TikTok views come from people who don't follow you, so the rate by views is the fairer one there. The MyCreatorPulse dashboard counts likes and comments only, because not every platform shows shares, so it reads a little lower: 5.14% for the same video.
Should I use views or followers?
Both are useful. By views says how well a post landed with the people who saw it, which suits TikTok, Reels and YouTube. By followers is what many brands still ask for on Instagram. If a brand asks for your engagement rate, it's worth asking which one they mean, and telling them which one you're sending.
Should I work it out for one post or several?
Several. One post can be a fluke either way. Add up your last 10 posts and enter 10 as the number of posts: by views uses the totals, and by followers uses the average per post.
What is a good engagement rate?
It depends on the platform, your niche and your size: smaller accounts usually have higher rates than big ones, and published benchmarks disagree with each other a lot. The most useful comparison is your own recent posts. If your rate is rising, what you're doing is working.
Is this calculator free?
Yes, with no sign-up and nothing to connect. Nothing you type is saved or sent anywhere; it's worked out in your browser.
Tired of typing it in?
MyCreatorPulse reads your TikTok, Instagram, YouTube and more every night and works out your engagement rate for every post, with the history kept. No platform login.